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Research Studies

Ego State Components in Help Wanted Advertising

Pages 83-87
Published online: 28 Dec 2017

    References

  • BoyceM. “A dog named Marion”. Transactional Analysis Journal, 13, 7, January 1983, pp. 7071. 
  • EvansV.M.“Recruitment advertising in the 80's. The personnel administrator, December, 1978, pp. 2130. JamesM.The OK boss. Reading, Mass.: Addison-Wesley Publishing Co., 1975. 
  • McLainJ.M., & KruseT.L.“Transactions in advertisements: Understanding messages. Transactional Analysis Journal, 10, 1, January, 1980, pp. 1720. 
  • MeyerJ.L., & DonahoM.W.The the right person for the job. Englewood Cliffs, New Jersey: Prentice-Hall, Inc., 1979. 
  • StoopsR. “Recruitment”. Personnel journal, August, 1980, p. 42. 
  • WalshJ., JohnsonM., & SugarmanM.Help wanted: Case studies of classified ads, Olympus Publishing Co., Salt Lake City, Utah, 1975.