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II. Messages in Management

TA in the Management Literature

Pages 25-27
Published online: 28 Dec 2017
 
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The authors could find only 30 articles written since 1974 covering TA in management literature. The coverage was largely superficial and focused primarily on structural analysis. The authors recommend more articles for the management audience, on topics such as OKness, contracts, games, stroking, stamps and script.

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Author information

Herbert C. Brown

Thomas J. Von der Embse, PhD, is professor of management and chairman, Management Department, Wright State University, Dayton, Ohio.
Herbert C. Brown, PhD, is professor of marketing and chairman, Marketing Department, Wright State University, Dayton, Ohio.