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Section 5. “Personal Performance” Application

Consciously Directing the Creative Process in Business

Pages 222-227
Published online: 28 Dec 2017
 
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A transactional analysis model for consciously directing the creative process in business is presented. The four elements found in all successful endeavors are discussed: a dream, a plan, action, and follow-through. Problems that may arise in actualizing these four elements are described, and suggestions are made about how to resolve such problems. The article concludes with a description of three practices that enable individuals to be successful in maintaining the conscious direction of creativity in business ventures.

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Author information

Eric William Sigmund

Eric William Sigmund has a master's degree in clinical psychology and is an ITAA Certified Transactional Analyst (clinical). He was a co-recipient of the 1980 Eric Berne Memorial Scientific Award, has served on the ITAA Board of Trustees, and is currently a member of the editorial board of the Transactional Analysis Journal. Mr. Sigmund has practices on Maui and on the big island of Hawai'i.